YAYGDA (Yet Another Yahoo Google Deal Article)

Information week describes the current “Yahoo/Google deal” as being one that would “allow Yahoo to place Google ads on its site and collect the revenue.” But in reality it is a deal that will allow Google to sell Yahoo the rope to hang itself. To the theorist’s eye the deal looks like a doomsday machine designed along the lines of a simple game called a “stag hunt.” Continue reading YAYGDA (Yet Another Yahoo Google Deal Article)

How Market Designs Set Prices

Hal Varian (Chief Economist, Google) recently shared a concise article with the title “How auctions set ad prices”. The article is a clear exposition of how ad prices determine the sorting order of bidders for online advertising. However, the tone of the article is not quite compatible with how it feels from the outside. Continue reading How Market Designs Set Prices