Posted on Categories data science, Mathematics, Statistics, Tutorials1 Comment on Can we try to make an adjustment?

## Can we try to make an adjustment?

In most of our data science teaching (including our book Practical Data Science with R) we emphasize the deliberately easy problem of “exchangeable prediction.” We define exchangeable prediction as: given a series of observations with two distinguished classes of variables/observations denoted “x”s (denoting control variables, independent variables, experimental variables, or predictor variables) and “y” (denoting an outcome variable, or dependent variable) then:

• Estimate an approximate functional relation `y ~ f(x)`.
• Apply that relation to new instances where `x` is known and `y` is not yet known.

An example of this would be to use measured characteristics of online shoppers to predict if they will purchase in the next month. Data more than a month old gives us a training set where both `x` and `y` are known. Newer shoppers give us examples where only `x` is currently known and it would presumably be of some value to estimate `y` or estimate the probability of different `y` values. The problem is philosophically “easy” in the sense we are not attempting inference (estimating unknown parameters that are not later exposed to us) and we are not extrapolating (making predictions about situations that are out of the range of our training data). All we are doing is essentially generalizing memorization: if somebody who shares characteristics of recent buyers shows up, predict they are likely to buy. We repeat: we are not forecasting or “predicting the future” as we are not modeling how many high-value prospects will show up, just assigning scores to the prospects that do show up.

The reliability of such a scheme rests on the concept of exchangeability. If the future individuals we are asked to score are exchangeable with those we had access to during model construction then we expect to be able to make useful predictions. How we construct the model (and how to ensure we indeed find a good one) is the core of machine learning. We can bring in any big name machine learning method (deep learning, support vector machines, random forests, decision trees, regression, nearest neighbors, conditional random fields, and so-on) but the legitimacy of the technique pretty much stands on some variation of the idea of exchangeability.

One effect antithetical to exchangeability is “concept drift.” Concept drift is when the meanings and distributions of variables or relations between variables changes over time. Concept drift is a killer: if the relations available to you during training are thought not to hold during later application then you should not expect to build a useful model. This one of the hard lessons that statistics tries so hard to quantify and teach.

We know that you should always prefer fixing your experimental design over trying a mechanical correction (which can go wrong). And there are no doubt “name brand” procedures for dealing with concept drift. However, data science and machine learning practitioners are at heart tinkerers. We ask: can we (to a limited extent) attempt to directly correct for concept drift? This article demonstrates a simple correction applied to a deliberately simple artificial example.

Image: Wikipedia: Elgin watchmaker

Posted on 1 Comment on Win-Vector LLC’s John Mount at Strata + Hadoop World October 2014

## Win-Vector LLC’s John Mount at Strata + Hadoop World October 2014

Win-Vector LLC‘s John Mount will be speaking at Strata + Hadoop World 2014 this month. Please attend my panel on data inventories (a key driver of data science project success) and attend my “Practical Data Science with R” book office hour (get your book signed!). Thank you both O’Reilly Media, Inc. and Waterline Data Science for making this possible.

Current schedule/location details after the click. Continue reading Win-Vector LLC’s John Mount at Strata + Hadoop World October 2014

What is the Gauss-Markov theorem?

From “The Cambridge Dictionary of Statistics” B. S. Everitt, 2nd Edition:

A theorem that proves that if the error terms in a multiple regression have the same variance and are uncorrelated, then the estimators of the parameters in the model produced by least squares estimation are better (in the sense of having lower dispersion about the mean) than any other unbiased linear estimator.

This is pretty much considered the “big boy” reason least squares fitting can be considered a good implementation of linear regression.

Suppose you are building a model of the form:

``` y(i) = B . x(i) + e(i) ```

where `B` is a vector (to be inferred), `i` is an index that runs over the available data (say `1` through `n`), `x(i)` is a per-example vector of features, and `y(i)` is the scalar quantity to be modeled. Only `x(i)` and `y(i)` are observed. The `e(i)` term is the un-modeled component of `y(i)` and you typically hope that the `e(i)` can be thought of unknowable effects, individual variation, ignorable errors, residuals, or noise. How weak/strong assumptions you put on the `e(i)` (and other quantities) depends on what you know, what you are trying to do, and which theorems you need to meet the pre-conditions of. The Gauss-Markov theorem assures a good estimate of `B` under weak assumptions.

How to interpret the theorem

The point of the Gauss-Markov theorem is that we can find conditions ensuring a good fit without requiring detailed distributional assumptions about the `e(i)` and without distributional assumptions about the `x(i)`. However, if you are using Bayesian methods or generative models for predictions you may want to use additional stronger conditions (perhaps even normality of errors and even distributional assumptions on the `x`s).

We are going to read through the Wikipedia statement of the Gauss-Markov theorem in detail.

Posted on 3 Comments on Vtreat: designing a package for variable treatment

## Vtreat: designing a package for variable treatment

When you apply machine learning algorithms on a regular basis, on a wide variety of data sets, you find that certain data issues come up again and again:

• Missing values (`NA` or blanks)
• Problematic numerical values (`Inf`, `NaN`, sentinel values like 999999999 or -1)
• Valid categorical levels that don’t appear in the training data (especially when there are rare levels, or a large number of levels)
• Invalid values

Of course, you should examine the data to understand the nature of the data issues: are the missing values missing at random, or are they systematic? What are the valid ranges for the numerical data? Are there sentinel values, what are they, and what do they mean? What are the valid values for text fields? Do we know all the valid values for a categorical variable, and are there any missing? Is there any principled way to roll up category levels? In the end though, the steps you take to deal with these issues will often be the same from data set to data set, so having a package of ready-to-go functions for data treatment is useful. In this article, we will discuss some of our usual data treatment procedures, and describe a prototype R package that implements them.

Posted on

## Skimming statistics papers for the ideas (instead of the complete procedures)

Been reading a lot of Gelman, Carlin, Stern, Dunson, Vehtari, Rubin “Bayesian Data Analysis” 3rd edition lately. Overall in the Bayesian framework some ideas (such as regularization, and imputation) are way easier to justify (though calculating some seemingly basic quantities becomes tedious). A big advantage (and weakness) of this formulation is statistics has a much less “shrink wrapped” feeling than the classic frequentist presentations. You feel like the material is being written to peers instead of written to calculators (of the human or mechanical variety). In the Bayesian formulation you don’t feel like you will be yelled at for using 1 tablespoon of sugar when the recipe calls for 3 teaspoons (at least if you live in the United States).

Some other stuff reads differently after this though. Continue reading Skimming statistics papers for the ideas (instead of the complete procedures)

Posted on Tags , , 10 Comments on Trimming the Fat from glm() Models in R

## Trimming the Fat from glm() Models in R

One of the attractive aspects of logistic regression models (and linear models in general) is their compactness: the size of the model grows in the number of coefficients, not in the size of the training data. With R, though, `glm` models are not so concise; we noticed this to our dismay when we tried to automate fitting a moderate number of models (about 500 models, with on the order of 50 coefficients) to data sets of moderate size (several tens of thousands of rows). A workspace save of the models alone was in the tens of gigabytes! How is this possible? We decided to find out.

As many R users know (but often forget), a `glm` model object carries a copy of its training data by default. You can use the settings `y=FALSE` and `model=FALSE` to turn this off.

```set.seed(2325235)

# Set up a synthetic classification problem of a given size
# and two variables: one numeric, one categorical
# (two levels).
synthFrame = function(nrows) {
d = data.frame(xN=rnorm(nrows),
xC=sample(c('a','b'),size=nrows,replace=TRUE))
d\$y = (d\$xN + ifelse(d\$xC=='a',0.2,-0.2) + rnorm(nrows))>0.5
d
}

# first show that model=F and y=F help reduce model size

dTrain = synthFrame(1000)
y=FALSE)
y=FALSE, model=FALSE)

#
# Estimate the object's size as the size of its serialization
#
length(serialize(model1, NULL))
# [1] 225251
length(serialize(model2, NULL))
# [1] 206341
length(serialize(model3, NULL))
# [1] 189562

dTest = synthFrame(100)
p1 = predict(model1, newdata=dTest, type='response')
p2 = predict(model2, newdata=dTest, type='response')
p3 = predict(model3, newdata=dTest, type='response')
sum(abs(p1-p2))
# [1] 0
sum(abs(p1-p3))
# [1] 0

```
Posted on Categories data science, Statistics, Tutorials2 Comments on A clear picture of power and significance in A/B tests

## A clear picture of power and significance in A/B tests

A/B tests are one of the simplest reliable experimental designs.

Controlled experiments embody the best scientific design for establishing a causal relationship between changes and their influence on user-observable behavior.

“Practical guide to controlled experiments on the web: listen to your customers not to the HIPPO” Ron Kohavi, Randal M Henne, and Dan Sommerfield, Proceedings of the 13th ACM SIGKDD international conference on Knowledge discovery and data mining, 2007 pp. 959-967.

The ideas is to test a variation (called “treatment” or “B”) in parallel with continuing to test a baseline (called “control” or “A”) to see if the variation drives a desired effect (increase in revenue, cure of disease, and so on). By running both tests at the same time it is hoped that any confounding or omitted factors are nearly evenly distributed between the two groups and therefore not spoiling results. This is a much safer system of testing than retrospective studies (where we look for features from data already collected).

Interestingly enough the multi-armed bandit alternative to A/B testing (a procedure that introduces online control) is one of the simplest non-trivial Markov decision processes. However, we will limit ourselves to traditional A/B testing for the remainder of this note. Continue reading A clear picture of power and significance in A/B tests

Posted on

## A bit of the agenda of Practical Data Science with R

The goal of Zumel/Mount: Practical Data Science with R is to teach, through guided practice, the skills of a data scientist. We define a data scientist as the person who organizes client input, data, infrastructure, statistics, mathematics and machine learning to deploy useful predictive models into production.

Our plan to teach is to:

• Order the material by what is expected from the data scientist.
• Emphasize the already available bread and butter machine learning algorithms that most often work.
• Provide a large set of worked examples.
• Expose the reader to a number of realistic data sets.

Some of these choices may put-off some potential readers. But it is our goal to try and spend out time on what a data scientist needs to do. Our point: the data scientist is responsible for end to end results, which is not always entirely fun. If you want to specialize in machine learning algorithms or only big data infrastructure, that is a fine goal. However, the job of the data scientist is to understand and orchestrate all of the steps (working with domain experts, curating data, using data tools, and applying machine learning and statistics).

Once you define what a data scientist does, you find fewer people want to work as one.

We expand a few of our points below. Continue reading A bit of the agenda of Practical Data Science with R

Posted on 2 Comments on Bandit Formulations for A/B Tests: Some Intuition

## Bandit Formulations for A/B Tests: Some Intuition

Controlled experiments embody the best scientific design for establishing a causal relationship between changes and their influence on user-observable behavior.

— Kohavi, Henne, Sommerfeld, “Practical Guide to Controlled Experiments on the Web” (2007)

A/B tests are one of the simplest ways of running controlled experiments to evaluate the efficacy of a proposed improvement (a new medicine, compared to an old one; a promotional campaign; a change to a website). To run an A/B test, you split your population into a control group (let’s call them “A”) and a treatment group (“B”). The A group gets the “old” protocol, the B group gets the proposed improvement, and you collect data on the outcome that you are trying to achieve: the rate that patients are cured; the amount of money customers spend; the rate at which people who come to your website actually complete a transaction. In the traditional formulation of A/B tests, you measure the outcomes for the A and B groups, determine which is better (if either), and whether or not the difference observed is statistically significant. This leads to questions of test size: how big a population do you need to get reliably detect a difference to the desired statistical significance? And to answer that question, you need to know how big a difference (effect size) matters to you.

The irony is that to detect small differences accurately you need a larger population size, even though in many cases, if the difference is small, picking the wrong answer matters less. It can be easy to lose sight of that observation in the struggle to determine correct experiment sizes.

There is an alternative formulation for A/B tests that is especially suitable for online situations, and that explicitly takes the above observation into account: the so-called multi-armed bandit problem. Imagine that you are in a casino, faced with K slot machines (which used to be called “one-armed bandits” because they had a lever that you pulled to play (the “arm”) — and they pretty much rob you of all your money). Each of the slot machines pays off at a different (unknown) rate. You want to figure out which of the machines pays off at the highest rate, then switch to that one — but you don’t want to lose too much money to the suboptimal slot machines while doing so. What’s the best strategy?

The “pulling one lever at a time” formulation isn’t a bad way of thinking about online transactions (as opposed to drug trials); you can imagine all your customers arriving at your site sequentially, and being sent to bandit A or bandit B according to some strategy. Note also, that if the best bandit and the second-best bandit have very similar payoff rates, then settling on the second best bandit, while not optimal, isn’t necessarily that bad a strategy. You lose winnings — but not much.

Traditionally, bandit games are infinitely long, so analysis of bandit strategies is asymptotic. The idea is that you test less as the game continues — but the testing stage can go on for a very long time (often interleaved with periods of pure exploitation, or playing the best bandit). This infinite-game assumption isn’t always tenable for A/B tests — for one thing, the world changes; for another, testing is not necessarily without cost. We’ll look at finite games below.

Posted on 2 Comments on Can a classifier that never says “yes” be useful?

## Can a classifier that never says “yes” be useful?

Many data science projects and presentations are needlessly derailed by not having set shared business relevant quantitative expectations early on (for some advice see Setting expectations in data science projects). One of the most common issues is the common layman expectation of “perfect prediction” from classification projects. It is important to set expectations correctly so your partners know what you are actually working towards and do not consider late choices of criteria disappointments or “venue shopping.” Continue reading Can a classifier that never says “yes” be useful?