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Generalized linear models for predicting rates

I often need to build a predictive model that estimates rates. The example of our age is: ad click through rates (how often a viewer clicks on an ad estimated as a function of the features of the ad and the viewer). Another timely example is estimating default rates of mortgages or credit cards. You could try linear regression, but specialized tools often do much better. For rate problems involving estimating probabilities and frequencies we recommend logistic regression. For non-frequency (and non-categorical) rate problems (such as forecasting yield or purity) we suggest beta regression.

In this note we will work a toy problem and suggest some relevant R analysis libraries. Continue reading Generalized linear models for predicting rates