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Google AdSense Channels IDs and the Cramer Rao Inequality

“Comparing Apples and Oranges: Two Examples of the Limits of Statistical Inference, With an Application to Google Advertising Markets” is our analysis of Google AdSense Channel IDs and our use of the Cramer Rao bound to show that these IDs fundamentally limit what participants in the Google online advertising market can measure (and therefore in turn limit what these players can do).
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