Today’s question is: “should your mom use Google search?” It it is a good thing that Google has directly told us that their motto is “don’t be evil,” as their systems are subtle and difficult to evaluate.
Information week describes the current “Yahoo/Google deal” as being one that would “allow Yahoo to place Google ads on its site and collect the revenue.” But in reality it is a deal that will allow Google to sell Yahoo the rope to hang itself. To the theorist’s eye the deal looks like a doomsday machine designed along the lines of a simple game called a “stag hunt.” Read more…
author: John Mount
Nina and I just finished up our analysis of some of the statistical difficulties encountered by users of Google AdSense. It came out a bit long- but we found the right statistical reference to prove that there are real barriers to understanding in this market. The paper is most legible in PDF, but we also include an HTML version so the blog entry can be skimmed.