Tag Archives: Online Advertising

How Market Designs Set Prices

Hal Varian (Chief Economist, Google) recently shared a concise article with the title “How auctions set ad prices”. The article is a clear exposition of how ad prices determine the sorting order of bidders for online advertising. However, the tone of the article is not quite compatible with how it feels from the outside. Continue reading How Market Designs Set Prices

Is Search Advertising a Market for Lemons?

author: John Mount, 5-13-2008

Anand Rajaraman recently wrote a very thought-provoking entry on his Datawocky blog. He asks “Is Search Advertising a Giffen Good?” As he explains a Giffen Good is a sort of economic doomsday machine that some segment of consumers are forced to buy more of an inferior good as the price of the inferior good goes up. His article is well written are really invites one to think about the issue. Anand’s question made me thing about a number of issues (which I will outline here) and I will leave off with a question of my own.

Continue reading Is Search Advertising a Market for Lemons?